Empathize
Method
· Study users, stakeholders and market
· Collect all possible data from research
· Create a design plan
Tools
· UX strategy - Blueprint
· Competitive analysis
· Surveys and Interviews
· Lean UX Canvas
· Study users, stakeholders and market
· Collect all possible data from research
· Create a design plan
· UX strategy - Blueprint
· Competitive analysis
· Surveys and Interviews
· Lean UX Canvas
· Gather all insight and organize it
· Create different scenarios studying all casuistry
· Develop Persona and other main concepts
· Affinity diagram
· User Persona
· Empathy map
· User journey and scenario
· Define solutions driven by research
· Create and test user flows and features
· Determine the product’s look and feel
· MoSCoW
· Sitemap
· Card sorting
· User flows
· Wireframes
· Low fidelity
· Mid fidelity
· Transform all UX into visual solutions
· Decide and test graphic interfaces
· Compile assets into a comprehensive design system
· Create mockups and prototypes for the final product
· Moodboard
· Brand attributes
· Desirability testing
· Picking colors
· Style tiles
· Atomic design
· High fidelity
· Validate product with users and stakeholders
· Learn and determine successes and errors
· Go back and iterate on critical flaws
· Prototypes
· Lab Usability testing
· A/B Tests
· Session recording
